Birth of BOC
The idea was conceived in the year 2004 by its founder Dr. Ashish K. Gupta when he was pursuing Masters in Business Administration, with Healthcare Administration as the major subject, from the Faculty of Management Studies (FMS), University of Delhi, India. Healthcare industry in India was by and large loosely regulated and there were no definitive quality standards for the healthcare organizers and providers. Private sector in healthcare had started growing and demand for quality healthcare had just started to grow exponentially with evolving healthcare customers. Blue Ocean Consultants started in the year 2005. The best seller for the year ‘Blue Ocean Strategy’, a book by Harvard Business School Press Boston Massachusetts, talked about creating uncontested market spaces by applying innovative strategies. This had tremendous influence on the Dr. Ashish, the founder chairman of BOC.
Idea Behind BOC
The organization works on the following premise. Healthcare providers and organizers have long engaged in head to head competition in search of sustained, continuous and profitable growth. They fight for competitive advantage, battle over market share and struggle for differentiation. Yet in today’s overcrowded healthcare markets, competing head on results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool. While most healthcare organizations compete in such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Tomorrow’s leading healthcare provider organizations will succeed not by battling competitors, but by creating ‘blue oceans’ of uncontested market space ripe for growth. Such strategic moves- termed as ‘value innovation’- create powerful leaps in value for both the healthcare provider and its customers, rendering rivals obsolete and unleashing new demand.
BOC provides a systematic approach and solutions to making competition irrelevant. The strategies are innovative, simple and practical. The framework provides tools for successfully creating and capturing blue oceans. The six principles that are focused on are:
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- End to End strategy implementation
Blue Ocean Consultants has since grown slowly, steadily and in a sustained manner, building on firm blocks of the values of honesty, transparency and trust that it holds so close to its heart. It is currently engaged in providing consultancy, guidance and support for quality accreditation, process optimization and improvement, infrastructural designing & improvement, manpower rationalization, training, business strategy reorientation and other related issues in the healthcare industry. The company is based in NCR Delhi, India.